Overview We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. POSITION: Search Engine Marketing (SEM) Analyst WORKSITE: 400 First Avenue, Needham, Massachusetts 02494 Responsibilities Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs. Participate in large multinational marketing campaigns. Identify scalable SEM growth opportunities. Analyze marketing data to identify actionable insights. Work collaboratively with data scientists and engineers to improve tools and processes. Improve and optimize landing pages to optimize performance. Stay abreast of the latest developments in SEM. Design, execute, analyze, and scale testing outcomes. Telecommuting permitted up to 100%. Qualifications Requirements: Employer will accept a Master’s degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field and two (2) years of experience in the job offered or in a SEM Analyst-related occupation. Position requires demonstrable experience in the following: Working as an SEM Analyst for large, complex e-commerce data driven sites. Utilizing Search Engine Marketing platforms, including Google AdWords and Bing Ads. Analyzing large amounts of data and producing actionable insight. Working on SEM across multiple international markets. Running and interpreting creative and bidding tests, including A/B tests; and Demonstrated expertise with excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please contact the recruiter or our team at greenhouse@tripadvisor.com. Equal Opportunity We are an equal opportunity employer and do not discriminate on the basis of any protected status. We encourage applications from all qualified individuals. #J-18808-Ljbffr TripAdvisor LLC
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